SEM::SME Services
We bring to bear the knowledge, methodology, tools and services to enable you to have a successful, productive website.
The four key parts are:
- Optimising Your Site
- Promoting Your Site
- Analysing Your Site
- Maintaining Your Site
As a matter of course we can provide you with reports on any or all of these, so you know exactly what is going on.
Optimising Your Site
Keyword Research & Strategy
- Create a list of Keywords and Keyphrases that will bring the most targeted visitors to your site
- Compare this with other sites in your industry
Search Engine Optimisation (SEO)
- Ensure the site is easily and correctly indexable by the chosen search engines
- Optimise your site for superior position and visibility
Promoting Your Site
Search Engine/Directory Submission
- Submit site to chosen search engines and directories
- Ensure sitemap conforms to each search engine's requirements
Link Popularity and Link Profile Analysis
- Find out who is linking to you
- Find out what text they are using to link to you
Link Partner Finder
- Analyse and build links to appropriate potential link partners
Pay Per Click Management (PPC)
- Keyword selection
- Bid Management
- Return on Investment metrics (ROI)
Analysing Your Site
Rank Monitoring and Ranking Trends Analysis
- Check your rank on search engines
- Analyse ranking trends
Visitor Behaviour Analysis
- How many visitors do you have?
- Where do they come from?
- How did they get here?
- What keywords did they use?
- What pages do they visit?
- Do they "convert" (buy/sign-up/request info etc.)?
Conversion Improvement
- Design effective "Landing Pages"
- Measure conversion Site
Maintaining Your Site
Quality Audit & Management
- Find/fix quality issues
- Find/fix non-working links
- Check Search Engine readability and compliance
Site Uptime Monitoring
- Monitor the availability of your Site