Search Engine Marketing for SMEs

My two websites in competitive niches were on page one all the time that SEM::SME were managing them.

... For almost three years now it has consistently ranked number three on Google, even though it competes with high-traffic mainstream media such as the ABC, Seven West, Fairfax and News Ltd.

The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better.
Matt Cutts - Google

Market statistics
Post date: 09/06/2011 - 18:46
  • Nearly 70% of Australian marketers will increase their digital marketing budget during 2012 (Econsultancy)
  • Two thirds of the companies planning to spend more on digital marketing will increase this budget by more than 10% (Econsultancy)
  • Google is still the Gorilla
  • Google has 80% of global market share (8% Yahoo; 8% Bing) (StatOwl)
  • 80% of companies use SEO as part of their marketing (Econsultancy)
  • 66% of companies use paid search (PPC) (Econsultancy)
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